Publisher’sPage
What’s Up With the Frog?
You’ve often heard me say this is a company on the move. Well, we’re on the
move again, and Real Estate Media,
home of trusted brands such as Real Estate
Forum, Real Estate New Jersey, Real Estate
New York, Real Estate Southern California,
Real Estate Florida, GlobeSt.com and
the RealShare Conference Series, is being
re-branded Incisive Media.
The move comes after the UK-based company
acquired REM and its parent, ALM, last August.
Some of you have asked what impact this event will have on Real Estate Media, and
specifically what the significance is of Incisive’s frog logo. According to Tim Weller, group
chief executive of Incisive Media, “the logo is undoubtedly unique in the business-to-business publishing world. It is not the normal boring image you would think of when describing a global information business. Like our company and its people, the frog is
friendly and fun, but above all energetic, moving forward and leapfrogging our competitors. It is not a toad—slimy, slow and unfriendly. Finally, the image is ideally suited to
leaping across the pond.”
What does all of this mean to Real Estate Media and, more important, our customers?
Here’s what it means: We have great brands, great people and an executive leadership
team that is committed to our continued success. Yes, the name is changing, but you know
us by our brands, and those are not going away. Rather, our new identity signifies a deepening of our resources and our growing ability to collaborate better across a wider range
of geographies, markets and businesses for the benefit of our customers.
For our readers, this means expanded access to broader content in all the markets we
serve. It means we can deliver to you information in the varied media you prefer, and
the webinars you’ve tuned in to, to date, are only the start. Upcoming are plans for such
platforms as digital, mobile, audio, video and social networking.
For our advertisers who use our trusted brands to reach their target audiences, as
Incisive Media’s real estate group, we can deliver a larger global audience and an
expanded array of lead-generating products and services.
But while embracing new formats, we’re not forgetting our roots, and plans are in place
to advance our print and online offerings as well. Stay tuned. In all, we believe our
re-branding positions us to overcome the global slowdown. It positions us to achieve our
growth plans and challenges us to find new ways to meet the needs of our audience.
Our unification also brings another change, this to our email addresses. While the
old emails will still work, you can see the new, preferred form on our masthead. You
can check out more information and news about these exciting changes at our web-site, www.incisivemedia.com. We’re excited about our rebranding. We’re confident
you’ll find it exciting too. There’s more to frogs than meets the eye.
If you have any questions, please contact me directly at 212-929-0687.
Michael G. Desiato
Group Publisher
Real Estate
GROUP PUBLISHER | Michael G. Desiato
EDITORIAL DIRECTOR | John Salustri
EDITORIAL
Editor | Paul Bubny
paul.bubny@incisivemedia.com
Associate Editor | Casey Freeman
casey.freeman@incisivemedia.com
Contributing Editors | John Jordan, Joseph Dobrian
Editorial Assistant | Toni Marrazzo
toni.marrazzo@incisivemedia.com
ADVERTISING
Associate Publisher | Josh Simon
josh.simon@incisivemedia.com
Vice President, Regional Publications | Daniel Ceniceros
daniel.ceniceros@incisivemedia.com
Manager, East Region | Robyn Gold
robyn.gold@incisivemedia.com
Account Executive | Brian Lewis
brian.lewis@incisivemedia.com
PRODUCTION/ART
Print Production Manager | Allison Stearns
allison.stearns@incisivemedia.com
Senior Art Director | Jolene M. Oldham
jolene.oldham@incisivemedia.com
Associate Art Directors | Andrew Kwasny, Nick Koutoufas
SERVICES
All Editorial and Sales Inquiries
520 Eighth Ave., 17th Floor, New York, N Y 10018
Tel: 212.929.6900 Fax: 212.929.7124
www.incisivemedia.com/realestate/contacts
Editorial Calendar & Rate Card
To view or download our 2008 Media Guide, visit www.renymag.com
Subscriptions & Back Issues
Call 877.506.3085 or e-mail: custsvc_reny@fulcoinc.com
List Rental
Contact Danny Grubert at 914.925.2449
or danny.grubert@lakegroupmedia.com.
For more information, visit www.LakeGroupMedia.com
Article Reprints, E-Prints & Licensing
Contact Alexa Faulkner at 410.571.5893
or alexa.faulkner@incisivemedia.com
For more information, visit www.remreprints.com
Digital editions of each issue of Real Estate New York are now
available at www.reny-digital.com. For more news, analysis
and resources, go to www.GlobeSt.com/New York.
REAL ES TATE NEW YORK (ISSN 1079-1272) is published monthly with a double issue
in July/August, by Incisive Media, 520 Eighth Ave., 17th Floor, New York, NY 10018.
SUBSCRIPTION RATES: $79.95 ( 11 issues), $139.95 ( 22 issues). Past-issue
single copies: $15 each. For past issues, single copy sales, yearly subscriptions and
customer service inquiries, please call toll-free 877-506-3085 or e-mail us at
custsvc_reny@fulcoinc.com. POSTMASTER: Send address changes to Real Estate
New York, PO Box 3000, Denville, NJ 07834-3000.
© Copyright 2008 ALM Properties, Inc. No part of this publication may be reproduced
or utilized in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher.
